Digital Marketing Specialist

At a Glance:

Statement of Interest: No

Contact: Jesus Tafolla

Shadow: Request Here

The Opportunity:

As a Digital Media Specialist at Fisher Investments, you’re at the forefront of our global expansion and completing digital media campaigns that directly impact our growth. Being an important player on our Global Digital Media Team reporting to the Digital Media Team Lead, you’ll use your expertise in paid social (LinkedIn) and display advertising (Google Ads) to produce high-quality leads for our global sales force. As a strategist, you’ll be data-driven, optimizing campaigns and uncovering new opportunities to reach our target audience and exceed campaign goals.

The Day-to-Day:

• Fuel global lead generation by managing and optimizing paid social and display campaigns across LinkedIn and Google
• Leverage first and third-party data to Identify and reach our target audiences
• Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS
• Communicate campaign performance to leadership and team members
• Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging
• Continuously research industry trends and identify testing opportunities to guide campaign performance
• Identify creative solutions at scale to meet our client acquisition needs
• Collaborate with vendor partners and use their expertise to maximize campaign performance

Your Qualifications:

• Interested in gaining digital marketing experience as a digital media professional
• Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager
• Experience in Excel, including the ability to use formulas and pivot tables
• Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics, Power BI)

We will conduct a preliminary screen of applicants based on qualifications, performance and manager feedback. Those who meet the hiring manager’s requirements will be moved forward in the process by participating in an interview. If you’d like to know more about the role, feel free to get in touch with Jesus Tafolla.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER